These features consist of newspaper articles that illustrate how key principles have been used by the company featured in the chapter-opening case to make a business decision.
The authors provide an analysis of the article, corresponding graph s , and Thinking Critically exercises. Additional articles and analysis are updated weekly on MyEconLab. End-of-chapter problems have been either replaced or updated and some include graphs for students to analyze. Real-Time Data Exercises. Easy to assign and automatically graded, Real-Time Data Analysis exercises use up-to-the-minute, real-time Macroeconomic data. These exercises communicate directly with the Federal Reserve Bank of St.
As a result, Real-Time Data Analysis exercises offer a no-fuss solution for instructors who want to make the most recent data a central part of their macro course. Content Changes by Chapter Chapter 1: New discussion of whether smart devices will revolutionize health care, along with analysis of how Google is adding to its growing list of technological innovations by partnering with Swiss pharmaceutical company Novartis to develop smart contact lenses to help patients manage diabetes, have been added.
A new Solved Problem examines how managers at medical technology firm OraSure use marginal analysis to make an advertising decision. A new Making the Connection examines how opportunity costs can help us understand why many students have stopped attending college football games. Chapter 2: New discussion of the manufacturing decisions managers at Tesla Motors face, has been added. An Inside Look discusses the resources Apple has assembled to meet an aggressive plan to develop and produce an electric vehicle as early as Chapter 3: New discussion of the market for smartwatches is included.
An Inside Look examines how the Apple smartwatch is inspiring the development of other wearable devices. Chapter 4: An updated discussion of how Airbnb and the sharing economy affects rent control policy in San Francisco is included. An Inside Look examines why government officials in Malibu, California imposed a tax on short-term rentals of apartments booked through Airbnb.
A new Making the Connection looks at why investors expect Uber to be very profitable. A new Solved Problem shows students how to use the demand and supply model to explain changes in health care spending. A new Making the Connection discusses the increasing importance of health care in the U.
Chapter 6: New discussion of Twitter and the benefits and costs of becoming a publicly owned firm, has been added. A new Solved Problem analyzes why Warren Buffett likes mutual funds, while another discusses whether Dodd-Frank will improve corporate governance. Firms from Competition? Chapter 8: Updated coverage of how the business cycle affects Ford Motor Company is included. A new Making the Connection on how calculating GDP changes the way the standard of living in Nigeria is measured, has been added.
A new Solved Problem shows students how to use data to calculate real hourly wages. Chapter Looks at how Corning has experienced long-run growth during the ups and downs of the business cycle, and why firms like Corning are particularly vulnerable to fluctuations in demand during the business cycle. A new Solved Problem focuses on the connection between productivity and prosperity, and another shows students how to apply the loanable funds model to analyze the effect of budget deficits.
A new Making the Connection compares economic growth in Mexico and China. Chapter Contains an updated opener on the effects of fluctuations in aggregate expenditure on Intel. A new Making the Connection about the link between student loans and the number of young people purchasing homes is included. Chapter New discussion of the effect of the business cycle on Delta Airlines has been added. A new Making the Connection discusses how unusually long it took following the — recession for real GDP and employment to return to the levels achieved at the business cycle peak.
Chapter There is new discussion of the banking crisis in Greece. A new Making the Connection on peer-to-peer lending has been added. Chapter Includes material on the connection between monetary policy and borrowers in Europe paying negative nominal interest rates on bank loans.
Two new Making the Connections examine the connection between central bank policies of quantitative easing and negative interest rates, and why the Federal Reserve usually ignores fluctuations in food and energy prices. Chapter New discussion of the effects of federal government spending to rebuild a highway leading to the Golden Gate Bridge has been added. A new Making the Connection discusses whether macroeconomic policy is too dependent on the Federal Reserve. A new Solved Problem analyzes the effects of the Greek government attempting to balance its budget during a recession.
Chapter Examines why a company like Goodyear is concerned about monetary policy. A new Making the Connection looks at whether it is important for the Fed to provide the public with accurate guidance on the future of monetary policy. A new final section covers the debate over the future of the Fed. A new Making the Connection examines whether a strong dollar is a good for the U.
A new Solved Problem analyzes how Subaru is affected by fluctuations in the value of the yen. Chapter There is new discussion about how Bayer deals with fluctuating exchange rates. Understand Basic Macroeconomic Issues Broad discussion of macro statistics in Chapters 8 and 9 helps clarify some of the policy issues encountered in later chapters, including the important differences between the payroll survey and the household survey for understanding conditions in the labor market; and the employment—population ratio, which is not covered in some other books but which many economists regard as a key measure of labor market performance.
Early coverage of long-run topics is included as it is important that students understand business cycles to interpret economic events; this material is often discussed only briefly or omitted entirely in other books.
As some instructors prefer to have a short-run orientation to their macro courses, with a strong emphasis on policy, Chapter 10 has been structured so that its discussion of long-run growth is sufficient for educators who want to move quickly to short-run analysis.
Chapter 11 uses a simple neoclassical growth model to explain important growth issues, such as the decline of the Soviet economy, the long-run prospects for growth in China, the implications of the slowdown in productivity growth for the U. Extensive coverage of monetary policy is included in Chapters 15 and Coverage of both the demand-side and supply-side effects of fiscal policy is included in Chapter The text distinguishes between automatic stabilizers and discretionary fiscal policy, and also provides significant coverage of the supply-side effects of fiscal policy.
Discussions of monetary and fiscal policy in Chapters 15 and 16 use only the AD—AS model, making it possible to omit Chapter Extensive international coverage is included throughout the text.
Chapters 9, 29, and 30 give students a good understanding of international trading and financial systems, which is essential to understanding the macroeconomy and satisfying their curiosity about the economic world around them. Additionally, international comparisons are weaved into the narratives of several other chapters, including discussion of labor market policies in Chapter 28 and central banking in Chapter Flexible chapter organization satisfies a variety of approaches to teaching principles of macroeconomics.
Discussion of long-run economic growth in Chapter 10 makes it possible for instructors to omit the more thorough discussion of these issues in Chapter While two chapters are devoted to monetary policy, the first of these—Chapter 15—is a self-contained discussion, so instructors may safely omit the material in Chapter 17 if they so choose.
Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work. This title is available with MyEconLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Add to Cart Microeconomics Subscription , 6th Edition. Microeconomics, 6th Edition.
Most of the same websites that sell books to students are also interested in buying books. We provide a list of quotes below. If you decide to sell your book to one of the sites, they will provide you free shipping labels. After you print the label, simply drop the book in the mail with the shipping label and you'll have that sweet sweet cash or Amazon store credit if you sold through Amazon Trade-in before you know it!
If you have this book go ahead and post it here and your listing will appear for all students at your school who have classes requiring this specific book. Make sure to price the book competitively with the other options presented, so you have the best chance of selling your book. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
If someone with copyrights wants us to remove this content, please contact us immediately. Save my name, email, and website in this browser for the next time I comment. Friday, October 29, What is Digital Marketing? Digital Marketing Strategy. What are the best Paid Blogging Sites?
0コメント